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"Fluffy the Label" was founded in 2014 as my university graduate collection. It is a vision of my colourful imagination, bringing to life dreams of fabulous clothes I couldn't find on the high street - so I made them myself. Once I graduated and turned it into an IRL business, it became SHOP FLUFFY as all of you will now know it.


It all started by combining my favourite textures: crochet, sequins, leather and fur, but we now focus on 100% cotton crochet. Fluffy is a treasure chest of fabulous clothing, each piece designed and hand made with so much love in every stitch.


Whether it be a special occasion, a festival, or just day-to-day life of a sass queen like you, we hope you find something special that you'll cherish forever and pass down for generations to come!


Everything is designed in the UK by Lucy Rance.