"Fluffy the Label" was founded in 2014 by myself, Lucy Rance, as my university graduate collection / final major project. It was a vision of my colourful imagination, bringing to life dreams of fabulous clothes I couldn't find on the high street - so I made them myself. Once I graduated and turned it into an IRL business, it became SHOP FLUFFY as all of you will now know it.


It all started by combining my favourite textures: crochet, sequins, leather and fur, but we now focus on 100% cotton crochet. Fluffy is a treasure chest of fabulous clothing, each piece designed and hand made with so much love in every stitch.


Whether it be a special occasion, a festival, or just day-to-day life of a sass queen like you, we hope you find something special that you'll cherish forever and pass down for generations to come!


What began as a label where each piece was handmade, completely cut, sewn and pressed by Lucy herself, each piece took days to perfect. Everything is still designed completely by myself in Brighton UK, and I now have a team of extremely talented crocheters who bring my visions to life.

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